CYBER SAVERS’ £3BN BARGAIN
Millions have been waiting to splash on web bargains
BARGAIN hunters are likely to crash websites tomorrow in a £3billion spending splurge.
Millions are poised to use smartphones to grab bargains on Cyber Monday, the start of a four-day £8.5billion shopping spree.
With shoppers set to spend £282million more than last year, cash splashed is predicted to beat the sum pulled in by retailers on December 23, 24, 26 and 27, usually the busiest festive shopping days.
Many have waited to splash out until being paid this weekend. And even bigger discounts than Black Friday are expected, with price cuts of up to 80 per cent.
Professor Joshua Bamfield, of the Centre for Retail Research, said: “Consumers are savvy and know discounts do not happen just on Black Friday any more.”
With Black Friday marking the start of the Christmas shopping season, store bosses are banking on it to relieve struggling high streets.
But retail intelligence £279
£140 ■■Google Nest Hub £119 £59
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£139 firm Springboard has predicted a 4.5 per cent fall in shoppers over the Black Friday weekend.
Lee Lucas, head of the Fashion Retail Academy, the UK’s leading fashion business school, says the weekend is a make-or-break opportunity for retailers.
He said: “There are some great discounts to be had.
“Retailers have done all they can in the last month to draw consumers in, with their discounts, window displays and interactive activities.
“Clothing, personal electronics and household electronics seem to be top of people’s lists this year.”
Extra amount shoppers will spend this year in the online spree