Sunday Mirror

Tis the season to milk the fans

Stars cash in on Xmas

- BY STEPHEN HAYWARD Consumer Correspond­ent

CELEBRITIE­S will be making a right sackload this Christmas from a blizzard of expensive gifts being targeted at fans.

Pop’s Dua Lipa, fashion designer Victoria Beckham and reality star Kourtney Kardashian hope to make a mint from festive-themed clothes, decoration­s and food.

Even Prince Charles and the Queen are flogging pricey gifts.

Dua’s seasonal gifts includes three rolls of wrapping paper at £15.

The paper shows a cartoon image of Dua, 26, dressed as Santa next to a gingerbrea­d pal and snowmen.

She’s also selling 12 “Happy Holidays” cards for £30, a £20 beanie hat, a £15 bauble, an £80 festive sweatsuit, a £30 stocking and £25 mug.

The London-born star – believed to be worth around £36million – is the latest in a host of celebritie­s to cash in on the Christmas market.

SPARKLY

Spice Girl Victoria, 47, is plugging £995 sparkly boots, a £390 festive jumper and £95 horoscope T-shirts on her gift ideas list. She tells Wannabe buyers: “Christmas is back... and so is gifting.”

Her list also has £80 bobble hats, £450 belts, £350 pyjamas, £250 scarves and £40 slippers.

Poosh – 42-year-old Kourtney’s website – has tiny stocking baubles at £64 a pop. And for healthy foodies a Christmas detox box of greens can be delivered to your door for £75.

The Queen’s Royal Collection website, meanwhile, has mince pies at £6.95, socks for £69, royal guards baubles for £12.95 and £110 candles.

Not to be outdone, the Prince of Wales’ Highgrove House online shop offers £180 hampers, £11 baubles and Christmas scented soap at £10 per bar.

Louise Deglise-Favre, of retail analyst Global Data, said: “There seems to have been a rapid accelerati­on of product launches in recent years, especially brands such as Rihanna’s Fenty Beauty and Kylie Jenner’s Kylie Cosmetics. Celebs are closer to fans thanks

to social media, making the products they’re selling appear like genuine recommenda­tions or favourites.”

s.hayward@ sundaymirr­or.co.uk

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