OF OLD PogsP Rainbow Loom

PETER Jenkinson from Toyologist is the UK’s leading toy expert. He says: “A playground craze is notoriously difficult to predict, even more so now with all the media channels in existence to attract the pocket money of kids. “For digital natives a playground craze has to have some element of online activity associated with it but also fall within their pocket-money budgets. “The craze has to have bigger, more expensive playthings associated with it. THE latest And these will be presents sales figures to put show Pokémon on Christmas and gave the toy birthday wish lists. industry a boost Trading last month. “Collectability, swapcard games as a up 43 per whole were ability and being cent and anything was up 144 Pokémon able to compare per cent in July. This how a development shows what you have with peak in digital can cause in hard collectibles. a other kids and an be restricted Pokémon won’t element of having to digital. The cards also do really well should bragging rights are because there is new audience who a important too. can’t take a phone “Factors of into the playground. ‘look swap In school they at what I’ve got’ and cards the old- fashioned The digital way. ‘look what I can do’ and non- digital will always increase combination will also help the desirability of a Animal Jams rise to potential craze brand.” success. PILEP up your cardboard discs anda slam them, simple. If they stayeds face up they were yours if not goodbye Pog. With all mannerm of licensed sets from PowerP Rangers to Jurassic Park theyt held mass appeal.A one-year wonder,w but a very big year.