Cheap frills Aldi launches budget Valentine’s underwear

SEXY lingerie is slipping down in price as a budget supermarket bids to undie cut rivals. Lacy bras and knickers that won’t bust Valentine’s Day budgets are being flogged in Aldi from next Sunday. This gives gift- buying blokes and romantic women plenty of time to slip the hot skimpies into the shopping before February 14. Stylish underwear is a favourite Valentine’s present but can prove to be expensive.

But the competitive supermarket has attracted many customers from traditional high street players and hopes its saucy underwear will have a similar pull.

It’s new premium five-piece range would not look out of place in a swanky designer shop rather than in an aisle next to the baked beans and broccoli.

It offers pink and black balconette bras in sizes 34B to 38D for just £3.99. The matching Brazilianstyle knickers are also £3.99 a pair in sizes 8-18. So at just £7.98 for a bra and matching pants, blokes can afford to treat the love, or loves, in their lives – as long as t hey c heck women’s sizes first and don’t get their buys mixed up. Aldi is also selling black l acy bralets with a pair of matching briefs, also for £3.99 each, and satin nightwear of a cami top and shorts for £9.99.

Tony Baines, Aldi’s corporate buying managing director, said: “Our Valentine’s Day lingerie collection is set to rival other high-end retailers. There are some seriously stylish additions, this year’s range i s one everybody can fall in love with.”

Aldi is not the store only getting a big bra- vo when it comes to Valentine’s treats.

Rival discount chain Lidl is offering 100 roses for just £25 at half its stores from February 9 – meaning February 14 won’t break the bank this year.