Odds on a successful team-up between Cats and Dafabet
Sunderland AFC has extended its partnership with Dafabet, which will see the leading eGaming operator remain as the club’s principal partner until the end of the 2018-19 season.
The Black Cats originally announced their link-up with Dafabet in the summer of 2015 and the partnership has gone from strength to strength.
The extension to the current agreement sees Dafabet become one of the longestserving principal partners in the club’s history.
With the support of Dafabet, whose key markets are Asia and the UK, the club launched a Chinese language website, which is helping to elevate its presence in the Asian territories.
The Premier League, the most watched sporting league in the world, also gives Dafabet increased exposure across a global platform, including having their name emblazoned on the Black Cats’ shirts for the next three seasons.
As part of their ongoing commitment to the club, Dafabet will be undertaking a number of fan engagement initiatives, beginning with the gift of a giant crowd-surfer flag to fans group Ha’way the Flags, to be used at the Stadium of Light on matchdays.
The new flag will feature a current Sunderland AFC firstteam player and fans will be asked to vote online for the player they would most like to feature in the design.
Speaking about the extension to the already successful partnership, Sunderland AFC’s commercial director, Gary Hutchinson said: “Dafabet have a great understanding of football and the football industry and over the last year we have seen our partnership with them flourish on a global level.
“There is a real synergy between the clubs’ aims and objectives and what Dafabet want to achieve. They are a major player in the football and sport sectors and we are delighted to align ourselves with them in the longer term, giving us increased opportunities to grow and develop our relationship in the coming years”.
John Cruces, head of sports marketing and sponsorship at Dafabet, said: “We are very happy to extend our partnership somewhat ‘early’ with Sunderland – the deal was actually agreed in principle some time back, such is the level we value the partnership.”