DAZZLING DISPLAY:

Selfridges has revealed its Christmas windows just over two months ahead of the big day, claiming the title of the first department store in the world to do so.

This year’s Shine On! theme is a “kaleidoscope of dazzle, glitter and fun” and has Santa himself as the hero of the window scheme after several years away from the spotlight.

The store said it hoped its displays would encourage shoppers to celebrate and enjoy the season. Each window showcases a snowy alpine landscape and different party scenarios.