Sunderland Echo

North East car dealership launches major rebrand

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Sunderland-based car dealership, Town Centre Automobile­s, has undergone a total brand review and has unveiled its new brand name and logo.

Formerly Town Centre Citroen, the new brand identity reflects the exciting developmen­ts over the coming months and the company’s ongoing dedication to providing the best service to existing and new customers in the North East.

This dedication is supported by directors who between them have over 130 years of experience in the motor trade.

Commenting on the rebrand, Dealer Principal, Chris Sopp said: “It is important that Town Centre Automobile­s retains its establishe­d values but at the same time develops a new and modern identity.

“We have the same great people and we are providing the same great service that our customers expect from us.

“We feel that during this time it’s right to invest further into our marketing strategy so creating an even stronger brand presence both on and offline.”

Town Centre Automobile­s incorporat­es an award-winning new and used vehicle Sales operation which includes a dedicated Motability and Fleet Department, as well as a comprehens­ive Aftersales Department offering all types of vehicle repair and body shop maintenanc­e facilities.

A new website that will support the rebrand is due to launch in the next few months.

 ??  ?? Pictured (left to right) – Town Centre Automobile­s Directors; Geoff Brackenbor­ough, Chris Marshall, Steve Smith and Chris Sopp.
Pictured (left to right) – Town Centre Automobile­s Directors; Geoff Brackenbor­ough, Chris Marshall, Steve Smith and Chris Sopp.

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