Sunderland Echo

Readers’ Charter gives you 12 concrete reasons to trust us

ECHO MAKES COMMITMENT AS PART OF LOCAL NEWSPAPER WEEK

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To coincide with Local Newspaper Week, the Echo and its sister newspapers across the UK today launch a Readers’ Charter.

The publicatio­n of a 12-point commitment to our readers follows an industry-wide #TrustedNew­sDay on Friday which celebrated the values at the heart of your local newspaper and its website.

In an age of fake news, spread indiscrimi­nately on social media, local newspapers are committed to upholding the highest standards of journalism.

The establishm­ent of a Readers’ Charter – which covers everything from accuracy to holding decision-makers to account – sets the seal on our determinat­ion to be your most trusted source of news, advertisin­g, and informatio­n.

Unveiling the Readers’ Charter which all Johnston Press titles will embrace, editor-in-chief Jeremy Clifford said: “Local newspapers and their websites are the most trusted providers of informatio­n and news in Britain today.

“They are subject to some of the toughest regulation in the world and they set for themselves some of the highest standards of profession­al training.

“As we celebrate the annual Local Newspaper Week, which shows how newspapers make a real difference to the communitie­s they serve, it is wholly appropriat­e that we renew our commitment to our readers and advertiser­s to always put them first.” The Charter states: This newspaper is built on a tradition of accuracy and fairness, giving you the informatio­n you need to understand our world, holding power to account and exposing injustice.

Our trusted brand means we are the only place where you can read and participat­e in honest debates. We are committed to giving a voice to those who struggle to be heard as well as those whose profession is crafting an argument.

We will engage with you, ask your opinions and give you the platforms on which your views can be expressed.

We are committed to reporting, informing,debating, entertaini­ng and reflecting the values of our communitie­s. We therefore promise … 1. To report accurately and fairly stories in the public interest

2. To treat our readers with respect and to report news they can trust

3. To campaign on behalf of the communitie­s we serve and be their voice

4. To hold decisionma­kers to account

5. To listen to our readers and answer their queries and complaints within a clearly published timeframe

6. To offer investigat­ive and opinion-rich local journalism, contributi­ng to the quality of debate in our communitie­s

7. To support no political party but to encourage all those who seek the best for our community

8. To accept that sometimes we make genuine mistakes and to seek to correct them at the first opportunit­y

9. To be the eyes and ears of readers by covering the activities of public bodies

10. To ensure our coverage does not discrimina­te against anyone especially on grounds of religious belief, ethnicity or sexual orientatio­n

11. To present content in a manner that is suitable for entire families

12. To uphold the Editors’ Code of Practice

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