Attractions galore at the seafront
With the stage set for top flight musical entertainment at the Friday evening launch event, there is plenty for the crowds expected along the seafront over the weekend to enjoy.
This will include local businesses, shops, pubs, cafes and restaurants pulling out all the stops to cater for the increased number of visitors.
Sunderland City Council is working closely with the Seafront Traders Association and Sea Road/Fulwell traders, to help prepare them for increased demand and make the most of the business opportunity to bring even more money into the local economy.
Sunderland City Council Portfolio Holder for Public Health, Wellness and Culture, Councillor John Kelly said: “We’re doing everything we can to encourage local traders to play an ever bigger role in this year’s event, and add to the range of goods and services they already provide to their more regular customers.
“The Airshow weekend is a fantastic opportunity to showcase what they have to offer, and hopefully attract more people back into their businesses and back to the seafront.
“A fantastic range of new attractions along the seafront over the three day even will complement the excellent range of existing attractions which are there all year round with great places to shop, eat, drink and relax.”
Chairman Seafront Traders Association, Ed Tutty added: “It is a really important time of the season for all the traders along the whole mile of seafront. We want the regulars and the first timers to really enjoy their time with the family watching the best air display in the country.
“The range of food and drink along the coast is second to none and I would encourage everyone to make the best use of the cafes, snack shops, Italian, Indian and Asian cuisine all ready and waiting.”
Chair of the Sea Road / Fulwell Traders, Pauline Scott added: “The Airshow is a fabulous time for the area, full of entertainment and fun. As the main thoroughfare to the seafront, Sea Road has a wide range of quirky and unique businesses together with an array of coffee and specialist food shops. There is really something to interest everyone.
“We will be joining in the fun and giving a warm welcome to visitors as they make their way down to the seafront.”