Cheers to the new ale from city’s brew­ery


Sunderland Echo - - News - By Gavin Led­with, gavin.led­ Twit­ter: @sun­der­lan­de­cho

A new ale has been un­veiled to cel­e­brate two land­mark an­niver­saries within beer cir­cles.

Sun­der­land’s Maxim Brew­ery has cre­ated 1040 to mark a decade since it started brew­ing within the city’s bound­aries and as a toast to the Sun­der­land and South Shields branch of the Cam­paign for Real Ale’s (Camra) 40th birth­day.

1040 is also the original grav­ity re­quired dur­ing the brew­ing process to pro­duce the 4% ruby ale.

Beer lovers can taste the re­sult­ing cre­ation for the first time to­day when it de­buts at the Camra branch’s an­nual beer festival.

De­scribed as con­tain­ing “re­fresh­ing and mildly-spiced black­cur­rant flavours” and leav­ing “a smooth creamy fin­ish on the pal­ette”, it will be joined by about 40 beers and 12 ciders.

Mark An­der­son, the man­ag­ing direc­tor of Maxim Brew­ery, said: “We thought it was a good idea to do some­thing to mark both an­niver­saries as we are the only full-com­mer­cial brew­ery in Sun­der­land and South Ty­ne­side and the Camra branch are sup­port­ers of ours.”

Mr An­der­son was fi­nance direc­tor at Sun­der­land’s Vaux Brew­eries and part of an at­tempted man­age­ment buy-out of the busi­ness be­fore it was closed in 2000 on the ad­vice of city fi­nanciers.

He was then one of three peo­ple to found Maxim Brew­ery and buy the fa­mous Dou­ble Maxim and Sam­son Vaux brands.

Pro­duc­tion was sub-con­tracted out­side of Sun­der­land be­fore the firm opened its brew­ery at Rain­ton Bridge, Houghton, in Septem­ber 2007.

Touted as Sun­der­land’s own Oc­to­ber­fest, the festival has moved to The Point, in Holme­side, Sun­der­land city cen­tre, and takes place from noon-11pm both to­day and to­mor­row and from noon7pm “or when the beer has gone” on Saturday.

En­try is £10, in­clud­ing a sou­venir tankard and three beer to­kens.

Fur­ther de­tails avail­able from www.sund­fest.camra.

The event will also raise cash for nom­i­nated char­ity the Royal National Lifeboat In­sti­tu­tion (RNLI).

Maxim man­ag­ing direc­tor Mark An­der­son toasts the two an­niver­saries with a glass of the new beer.

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