US backing for fitness service
WASHINGTON MAN HEADS TO COLORADO FOR BUSINESS BOOT CAMP
boxes and supporting casting devices, as users link up through a heart-rate monitor to keep check on their workout and compete against others.
As a result of the London-based Flex’s growth, Elknown as ‘accelerator programmes’.
Elliott, who graduated in 2012 with a first-class degree in Business Computing explained: “Having moved from Sunderland to London I’ll now be moving again to Boulder, Colorado - the fitness capital of the US - to focus on American expansion for Flex.
“We’re delighted to have been accepted onto Techstars, the equivalent of an Ivy-League university in the tech start-up world.
“Techstars comes with $120,000 in funding and by joining the programme we’ll have access to worldclass mentorship from the founders, executives and employees of the world’s most successful technology companies such as Amazon, Google, Twitter and Airbnb.
“We’ll also have access to Techstar’s investor network, providing the funding necessary for us to accelerate development of the company. By joining the Boulder programme specifically we’ll be located in Colorado, the fitness capital of the US.”
He added: “We are on a mission to make at-home bodyweight exercise as exciting as boutique studio classes.
“We combine wearables with live and on-demand video workouts to deliver a fun, immersive, gamified fitness experience that quickly becomes addictive.
“Technology for live streaming is coming of age and it’s an exciting time for our team, but I’ll never forget my roots and where it all started as a concept in Sunderland!”