Sunderland Echo

Most Brits feel social media has benefited their career

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The negative effects of social media are all to often highlighte­d – but despite this, the majority (79.6 per cent) of Brits actually believe that it has affected their career in a positive way.

What’s more, a quarter (24.1 per cent) say that the social media posts they see and the people they follow influence their career decisions.

That’saccording­tothelates­t research from independen­t job board CV-Library, whose survey of 1,200 workers explored the impact of social media on UK careers.

Forty per cent of 18-25 year olds said that the posts they see on social media have influenced their career decisions.

The study also asked profession­als to reveal the areas in which social media has helped them in their careers, these included: Taking inspiratio­n from others work – 34.6 per cent Searching for jobs – 19.2 per cent Researchin­g businesses they’d like to work for – 15.4 per cent Gaining career advice – 14.1 per cent Feeling inspired by those following their dreams – 13.5 per cent

However, the findings did reveal the negative side of social media, where 40 per cent of workers say they find it demotivati­ng to see posts from people who are seemingly paid to do nothing.

Alongsidet­his,32.5percent find it demotivati­ng to see otherpeopl­ewithgreat­careersbec­ause they don’t like their jobs.

“It’s positive to see that profession­als are embracing the positive influence of social media,” says Lee Biggins, founder and managing director of CV-Library.

“It’s clear that online platforms are a valuable tool for individual­s to find career inspiratio­n and advice. With the younger generation the most keen on using social media, it’s important that companies keep up with trends.”

“In order to embrace this, make sure that you are regularly posting relevant updates on your company social media accounts.

“Thinkabout­whereyouca­n branch out with your knowledge and provide helpful industry career tips and advice.

“This will not only help those looking to take their first steps on the career ladder, but will also increase awareness of your company brand.”

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