Creativity is the big key to expanding your customer base
the right people.
Don’t think that because you are constantly communicating and advertising your business that someone will be listening and the sales will flood in. This is a common misconception.
It’s so easy in today’s digital world to opt for the easy option and send out posts on social media, or advertise in magazines or distribute thousands of leaflets, all of which we believe will generate enquiries.
The problem is that when doing this marketing activity, you haven’t stopped to think about who you are targeting and why, meaning you could be wasting time and money.
When targeting customers on social media – for example – you can analyse how your posts are performing with the platform’s built-in analysis tools.
And if your posts are performing well on Facebook but not on Twitter, you should either spend more time on Facebook, or change the kind of material you’re sending out on Twitter.
Here at the BIC we understand it can sometimes be difficult to attract customers, especially if you have no experience of running a business.
Our experienced group of advisers provide free one-toone support to anyone thinking of launching a business and all advice is confidential.
We also host a range of free workshops, including a ‘Getting Customers’ workshop led by marketing expert Paul Finch, which aims to get startups thinking about how to target customers.
Please call us on 0191 516 6111 or visitwww.ne-bic.co.uk.