NISSAN’S MILLIONTH JUKE OFF THE LINE
Staff at Sunderland’s Nissan plant have one million reasons to celebrate the success of the Juke.
Eight years after it created the compact crossover segment, the one millionth Juke has rolled off the production line at the Wearside factory.
The millionth Juke built in Sunderland was a Tekna grade in Vivid Blue, the most recent colour to be added to the range.
On average, a brand new Juke is built at the plant every 105 seconds.
Kevin Fitzpatrick, Senior Vice President Manufacturing, Supply Chain Management and Purchasing, Nissan Europe, said: “Reaching the one million milestone is a fantastic achievement for any model.
“Eight years ago, we had never seen anything like the Juke before – it created an entirely new segment and brought a distinctive neverseen-before look to the market.
“Fast forward to today and we have one million customers and Juke remains the segment leader.
“It’s terrific to see that the 2018 model, with all its improvements and personalisation options, is as popular as the version that rolled off the line for the first time in 2010.”
Dreamt up at Nissan’s design centre in Paddington and perfected at its Cranfield engineering base and built in Sunderland, Juke was the second crossover to be made at the plant, following the pioneering Qashqai, which went into production in 2006 and began Nissan’s domination of the crossover market.
More than three million Qashqai have now been built in Sunderland, following Micra (2.4million) and Primera (1.5million) as models to have hit seven figures at the plant.
The one million figure includes the premium sports version, Juke NISMO, which went into production at the Sunderland plant in 2012.
Sales statistics show that black is the most popular car colour for Juke customers across Europe – and is also the number one choice for personalised interiors and exteriors.
Juke remains a huge sales success, hitting sales of 95,000 in 2017 in Europe.