Ever­ton want ti­tle in new ground

Sunderland Echo - - Sport -

Chief ex­ec­u­tive Denise Bar­rett-Bax­en­dale has set Ever­ton the tar­get of win­ning the Premier League and play­ing Cham­pi­ons League foot­ball in their new sta­dium in the next decade.

Bar­rett-Bax­en­dale was ap­pointed just eight months ago - her se­cond day in charge she sacked man­ager Sam Al­lardyce and di­rec­tor of foot­ball Steve Walsh - and hav­ing un­der­taken a root-and­branch re­view has over­seen sig­nif­i­cant changes in the struc­ture of the club at all lev­els.

She is also highly am­bi­tious and as part of her ‘new broom’ ap­proach has laid down a se­ries of chal­leng­ing tar­gets, be­fit­ting the sta­tus of their pro­posed new £500mil­lion sta­dium at Bram­ley-Moore Dock, she wants the Tof­fees to aspire to.

How­ever, in or­der to do that they have to dra­mat­i­cally im­prove their rev­enue streams as for ev­ery £1 avail­able for top-six clubs to spend Ever­ton cur­rently have 41p.

In her maiden ad­dress to the club’s gen­eral meet­ing, held at Liver­pool’s Phil­har­monic Hall, Bar­rett-Bax­en­dale told as­sem­bled share­hold­ers the vi­sion was to be “chal­leng­ing at the top of the Premier League and com­pet­ing at the high­est level in Eu­ro­pean com­pe­ti­tions”.

“Ul­ti­mately this means chal­leng­ing for do­mes­tic ti­tles and tro­phies, not only to win cups, but to win Premier League ti­tles too,” she added.

“It means com­pet­ing reg­u­larly in the Cham­pi­ons League ... in a world-renowned foot­ball sta­dium.”

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