Royals in TV takeover for mental health
The Dukes and Duchesses of Cambridge and Sussex have voiced a new mental health campaign during a "national takeover" simultaneously broadcasted to millions of television viewers.
The royal quartet have narrateda short film launching the Every Mind Matters campaign an initiative from Public Health England (PHE) and the NHS to em power people to manage the early symptoms of poor mental health.
The three-minute video, featuring the likes of Gillian Anderson and Davina McCall, was screened simultaneously during ad break son Sky, Channel 4, I TV, Channel 5 and MTV last night.
It was introduced by presenter Clare Balding before being shown to an estimated 10.3 million UK viewers in what is believed to bea" broadcast er first".
Narrating the video, William begins: "Everyone knows that feeling, when life gets on top of us.
"All over the country, millions of us face challenges to our mental health - at all ages - at all intensities, and for all sorts of reasons.
"We feel stressed, low, anxious, or have trouble sleeping. Me, you..."
Harry continues: "...your brother, your mother, your colleague, or your neighbour. Waiting, wondering, hoping, hurting. We think there' s nothing to bed one. Nothing we can do about it."
Meghan then counters: "But that's so wrong. There are things we can do. From today, there's a new way to help turn things around. Every Mind Matters will show you simple ways to look after your mental health."
Kate continues :" It' ll get you started with a free online plan designed to help you deal with stress, boost your mood and feel more in control."