Award says it all for Narrative

Sunderland-based marketing agency, Narrative, is celebrating a new accolade.

The firm has been awarded the gold standard in Continuous Professional Development by the Institute of Practitioners in Advertising (IPA) – an accolade awarded this year to a 14 per cent of its 277 member agencies.

Joanna Taylor, creative delivery director at Narrative, said: “At the heart of our business, we foster a culture of professional development underpinned by a rolling programme of activities purposely aligned to our strategic goals.

“As a leadership team, we are engaged and intrinsically involved in the effective implementation of CPD across the organisation.”

Narrative decided to go for the gold standard within its first year of IPA membership, and says it had the advantage of already having many of the required processes in place.

Members of the team are active members of professional institutions such as the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR).

Monthly ‘Narrate It’ sessions see employees sharing their knowledge across departments.

Narrative also make a point of extending the learning culture of learning outside the organisation by providing clients with the chance to attend ‘NarrativeExtra’ sessions, in which they can gain insights from industry experts.

Narrative MD , Kieron Goldsborough, added: “This award is testament to the team and their appetite to continually improve and grow with the business.”