The mark that shows visitors we are good to go in England

WITH MANY attractions now beginning to reopen their doors, VisitEngland has come up with a way for people to check whether they are “good to go”.

VisitEngland has launched the We’re Good To Go initiative in partnership with the national tourist organisations of Northern Ireland, Scotland and Wales.

The UK-wide industry standard and consumer mark will provide a “ring of confidence” for visitors as the tourism sector works towards reopening.

The We’re Good To Go mark means businesses can demonstrate that they are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and checked that they have the required processes in place, ensuring they can welcome visitors back with confidence.

The scheme is free to join and open to all businesses across the industry.

Tourism minister Nigel Huddleston said: “I want to encourage the public to experience a great holiday this summer and be confident that they can do so safely.

“This new industry standard will show people that tourism businesses, destinations and attractions are adhering to the guidance. It puts safety first and is an important move in getting this industry back up and running.”

VisitEngland director Patricia Yates said: “With millions of jobs and local economies across the country reliant on tourism it is essential that businesses can get up and running as soon as the respective Government advice allows to capture the peak British summer season.

“We want visitors to be able to enjoy their holidays and to support businesses to be confident they have the correct procedures in place. Our priority is to make sure tourism rebounds to once again become one of the most successful sectors of the UK economy and this ring of confidence is a crucial step on the industry’s road to rebuilding.”

To obtain the mark businesses must complete a self-assessment through the online platform goodtogo. visitbritain.com including a check-list confirming they have put the necessary processes in place, before receiving certification and the We’re Good To Go mark for display in their premises and online.

Businesses across the UK are assessed according to their respective national guidance including the social distancing and cleanliness protocols that must be in place.

The industry standard complements the Know Before You Go initiative.