Aldi named number one in annual store survey

Discount chain Aldi has been named the UK's top in-store supermarket in an annual survey.

Which? surveyed more than 3,000 people about their experience with supermarkets – asking them to rate their shoppingexperienceinarange of categories such as in-store appearance and layout, quality of produce, availability of online delivery slots and value for money.

German discounter Aldi emerged as the top in-store supermarket after receiving a five-star rating for value for money.

In2020,Aldiwasthecheapest supermarket to shop in six of the eight months it was included in Which?'s monthly supermarket price analysis.

M&Scamesecondintheinstoresupermarketstableafter receiving a five-star rating for the appearance and layout of its stores and the quality of its own-label and fresh products.

In joint-third place were Lidl, Tesco and Waitrose.

Sainsbury's was the highest-scoring online supermarket with an overall customer scoreof71%andafour-starrating for the availability of delivery slots with Ocado dropping to fifth.

Harry Rose, Which? magazine editor, said: "Many households have felt the pinch during the pandemic and value for money was the most important factor when shopping in-store in our annual supermarketsurvey,whichexplains why Aldi came out on top.

"Onlinesupermarketshave also been a lifeline for many people during the pandemic and while Sainsbury's rose to the challenge by massively increasing its delivery capacity, Ocado's reputation took a hit after the scale of demand meant it stopped accepting new customers at the height of lockdown."