Follow the Easter trail to prizes

An augmented reality trail in Sunderland will not only offer a day of fun for families during the Easter holidays or later in April, but also the chance to win money off their next shopping trip.

Sunderland BID’s spring themed activity is taking place across the city until April 30, with seven new characters to find via the Sunderland Experience app.

And with chicks, ducks, bunnies and lambs dotted around the city, the BID team is encouraging people to snap a photo with their favourite character to be in with the chance of winning a Sunderland Gift Card worth £25.

To enter, pictures can be shared as a comment under the main competition post on the Sunderland Experience It Here Facebook page, with five winners chosen randomly at the end of the trail.

With more than 120 business accepting the card across the city, families could treat themselves to everything from food to beauty treatments and from clothes to attractions.

And a number of local retailers have also hopped on board to support the trail, with a variety of special deals on offer across the month from Beauty HQ, Thoburns Fresh Produce, Harrison and Brown, Flowers By Jennifer, Pop’s Candy and more.

The trail, which follows on from the success of the previous Halloween and Christmas versions, can only be accessed by downloading the free Sunderland Experience app.

Anyone who has previously installed the app will be able to use it again for the duration of the trail.

Additional information and updates will also be available via the Sunderland Experience It Here Facebook page.