Sunderland Echo

Jaydeen made up to create a video for the perfect city look

- Katy Wheeler Katy.Wheeler@jpimedia.co.uk @KatyJourno

A Sunderland make up artist is made up to have created a tutorial video for her local shopping centre.

Jaydeen Sarah Clarke has more than 40,000 followers who love her fantastic creations and innovative ways of using cosmetics.

And now she has partnered with the Bridges, to create the perfect going out look using items from the city’s Body Shop.

Jaydeen – @jaydeensar­ah – trained as a make-up artist and was looking for a career in TV and films before Covid-19, specialisi­ng in unusual looks and prosthetic­s.

But she is equally as well known for creating the perfect make up for day or night, with insider tips which she is now sharing via the Bridges social media platforms.

Jaydeen’s tutorial will showcase how to make a postlockdo­wn impact, with a look perfect for an evening out.

“I was inspired by the latest trend for a foxy eye,” she said. “I wanted to show people not to be afraid of colour and how you can make a real impact, which everyone is more than ready for now that they can go out again.”

Karen Eve, centre director at the Bridges, said it was an exciting collaborat­ion.

“With hospitalit­y and nonessenti­al retail now open again, people are desperate for an opportunit­y to dress up,” she said.

“We know how much shoppers have missed having a reason to look glam and we hope that some of Jaydeen’s expertise will be really helpful in giving them some great ideas on creating a new look.”

Jaydeen video can be viewed at https://www.facebook.com/Bridges.Sunderland And on Instagram at @ bridgessho­p

The products used in the video are all from the city’s branch of The Body Shop and include:

::Matte Clay Powder in (010 Peruvian Lily)

::Paint in Colour palette ::Drops of Glow Lustre Finish

::Happy Go Lash Mascara (in a £15 bundle with a mini

Camomile Cleansing Butter)

::Fresh Nude Foundation in (Bora Bora Tiare 012) ::Makeup Setting Spray ::Instablur Primer

::Fresh Nude Serum Concealer (00 Light)

::Matte Lip Butter (Boston) ::02 Bronze shade Warm Glow

::All in One Cheek Colour Shade (Guava 06)

::Velvet Gel Liner (Black) ::Lip Definer (Windsor Rose)

 ??  ?? Jaydeen has more than 40,000 followers on Instagram.
Jaydeen has more than 40,000 followers on Instagram.
 ??  ?? The look Jaydeen created for the Bridges.
The look Jaydeen created for the Bridges.
 ??  ?? Another of Jaydeen’s striking looks.
Another of Jaydeen’s striking looks.
 ??  ?? A zombie look created by Jaydeen.
A zombie look created by Jaydeen.
 ??  ?? Jaydeen’s candle creation.
Jaydeen’s candle creation.
 ??  ?? Jaydeen’s E-girl look.
Jaydeen’s E-girl look.

Newspapers in English

Newspapers from United Kingdom