Of ‘flat’ recycled PET wine bottles
Aldi is cutting the cost of some of its best-selling AND most premium wines - saving shoppers up to 50% in the run-up to Easter.
Including wines normally only seen on the finest of wine lists, or Oscarnominated movies including James Bond, shoppers can save £515 (98 per cent) when opting for Aldi’s Saint Émilion Grand Cru (75cl) in comparison to Château Angélus St Émilion, which retails at a whopping £525 a bottle.
Rich and savoury on the palate, with juicy blackberry and well-balanced notes of ripe fruits, wine fans can stock up on red carpet tipples with Aldi’s Saint Émilion Grand Cru for just £9.99 (WAS £19.99, 50 per cent saving) without pulling on the purse strings.
But shoppers better be quick! A similar deal last December saw the supermarket introduce a two-limit bottle offer after it sold an incredible seven bottles every minute.
Coinciding with Global Recycling Day, Aldi has announced the UK’s first, supermarket own-brand flat recycled PET wine bottles. The Chapter & Verse Shiraz and Chapter & Verse Chardonnay (£5.25, 75cl) will be available to buy in lightweight, fully recyclable PET bottles, in stores nationwide now.
Made from 100 per cent recycled PET, the new flat bottles weigh just
63g – making them nearly seven times lighter and stronger than a standard glass bottle, while being completely shatterproof.
Removing 42 tonnes of bottle weight for this launch alone, the nextgen bottles not only make light work of heavy shopping baskets, but they also deliver impressive green credentials for eco-conscious shoppers.
The compact design means 30 per cent more bottles can be loaded onto pallets and transported to supermarkets; and converting to these innovative bottles compared to standard round glass, takes 30 per cent of lorries off the road.
What's more, the ingenious packaging allows shoppers to effortlessly stack and organise bottles in their homes, optimising storage space without compromising the volume of a traditional wine bottle.
Julie Ashfield, managing director of buying at Aldi UK, says: “We know shoppers are looking for greener, more sustainable products and our aim is to continue to deliver this, while offering great value and enhanced functionality. We’re pleased to be taking the next step in expanding our recyclable, ecofriendly range.”
Aldi has worked with Packamama on the supermarket-first initiative. The London based company is on a mission to fight against global warming by providing innovative, climatefriendly packaging for the drinks industry.
Santiago Navarro, CEO and founder, said: “We are honoured to partner with Aldi, a true pioneer in the grocery sector, as we both lead the way in sustainable wine packaging. This collaboration delivers the much-loved Chapter & Verse in our innovative ecoflat bottles to customers, offering the perfect blend of quality, value, and sustainability.”
Alongside the new plastic bottles, Aldi is reducing the average bottle weight of all its still wine products by eight per cent. The process has been started will be completed by 2025.