Motorists urged to use mirror stickers to ‘Think Bike’

Drivers are being urged to placesmall“ThinkBike”stickers on their wing mirrors to remind them to look out for those on two wheels.

The AA said fatality statistics show its campaign, which was launched in 2014, is “as relevant today as it was 10 years ago”.

Latest Department for Transport figures show 91 cyclists and 350 motorcyclists were killed on Britain’s roads in 2022.

Asurveyof12,700AAmembers indicated that 89% agree with the statement “it’s sometimes hard to see cyclists”.

The AA said this shows driversneedtobemoreaware of road users on two wheels.

Some 15% of respondents saidtheyhadlosttheirtemper andusedhandsignalstowards a cyclist.

Edmund King, director of theAACharitableTrust,said: “Thesurveyshowsthat89%of driversagreedthatitis‘hardto seecyclists’butitshouldn’tbe if they look in the right places.

“It is now 10 years since we launched our Think Bike sticker campaign.

“But unfortunately, the message is still as relevant today as it was a decade ago.

“Cycles and motorcycles make up just 2.75% of miles travelled compared to cars but account for more than one quarter of road deaths.

“Thisiswhyitisessentialto spreadthemessageagaintoall drivers to think bikes.”

Jeremy Vine, broadcaster and cyclist, said: “I’m so pleased to see that the AA is doingthisbecause,ifyou’reon two wheels, you do feel quite vulnerable.”