Cats release update on ticketing and retail changes happening this summer
Sunderland have released further information on their plans to overhaul their retail and ticketing operation at the Stadium of Light this summer.
The Black Cats last week confirmed a new partnership with Fanatics, who will take over the retail operation both online and in person later this summer.
A brand new online store will be launched, and a new club store will be built in Black Cats House. Sunderland say this will open ahead of the new campaign.
As a result of that move the current ticket office in Black Cats House will close, and the club have confirmed their plans to replace it.
'Ticketing points' will be built in the North East Corner, which the club say will ensure supporters have a 'one-stop destination for all their ticketing needs.'
Construction on both will begin this month, meaning there will be a temporary store and ticket office in the current club shop during the interim period.
Sunderland have also confirmed plans to introduce a new online customer service platform, which they say will provide fans with 'instant support'.
As a result of the changes happening this summer, Sunderland have announced that some of the personalised bricks in the East Stand are set to be displaced and moved to a new location.
The club are appealing for anyone affected whose contact details they may not have to get in touch.
A club statement reads: "Unfortunately, the relocation of the stadium store and the Club’s ticketing operation will displace the personalised bricks located on panel eight in the East Stand.
"We understand the emotional and personal significance of these bricks and we will be engaging closely with the supporters impacted to discuss next steps, as we plan to relocate the displaced bricks to a new location.
"Although we have up-todate contact details for many of the fans affected, the bricks on panel eight were installed more than 25 years ago.
"If you believe you or someone you know will be impacted by the changes above, we ask that you please reach out to us as soon as possible.
"To get in touch, please email panel8@safc.com and a member of our team will ensure you are supported throughout this process, which we will endeavour to handle with care and consideration."
*Former Sunderland captain Max Power has won promotion in the Middle East.
The 30-year-old joined Sunderland at the beginning of the 2018-19 season on an initial loan deal before making the move from Wigan Athletic permanent shortly after.
The midfielder made 137 appearances for the Cats, scoring 13 goals over three seasons. Power even captained the club for a period and was part of the team that won the Papa John's Trophy under Lee Johnson.
Power left Sunderland in 2021 to rejoin former club Wigan, where he spent another two seasons before making the move to Saudi Arabia to play for Al-Qadsiah, who have now won promotion to the Saudi Pro League.
In LinkedIn, Power wrote: “Promotion to the Pro League confirmed. Congratulations to all at Al-Qadsiah Saudi Club a huge effort from everyone involved. A great place to work everyday with great people. Yallahhhhhh.”