CalMac wins two national trophies

Ferry operator Caledonian MacBrayne has picked up two national awards in recognition of its support to Scotland’s west coast tourism. At a ceremony in Edinburgh, the UK’s largest ferry network operator was named winner in the working together for tourism category at VisitScotland’s annual Thistle Awards.

The result comes just days after the company was successful in winning the digital marketing campaign of the year at the UK-wide Travel Marketing Awards for its ‘Two Eejits’ campaign aimed at millennials.

Recognised as Scotland’s travel and tourism Oscars, the annual Thistle Awards bring together businesses from across the nation who have shown excellence, innovation and commitment in the tourism sector.

Shortlisted in the category after regional heats, CalMac was also nomi- nated alongside the likes of Scotrail and Aberdeen Art Gallery and the NTS at Drum Castle.

In particular, CalMac was recognised for the multiple channels and innovations it has made across the west coast Highlands and islands that it serves, supporting the crucial tourism industry which employs thousands of people and generates vital revenue for many fragile economies.

The company’s input ranges from key partnership working with the many destination marketing organisations throughout its network area, as well as more specific products developed to generate tourism interest.

Director of customer sales and marketing Graeme MacFarlan said: ‘My team deserves great credit for these awards and I commend all their vision and determination.’