Robert Pérez, Vice President Mexico & Central America, Baker Hughes • Interview

Baker Hughes is focusing on strengthening its share in the upstream sector of Mexico’s oil and gas market, in line with new government initiatives.

It needs to pay its suppliers. If President Andrés

Some companies are investing in training or logistics, while others are investing in brand awareness. We focus 100% on the final consumer with 257 locations operated by over 3,100 employees. We also have full control over the quality of the products, with our own brands for lubricants, additives and coolants. With our traditional convenience store, we are a one-stop destination for our clients.

Your strategy is to open 500 new service stations by 2023. How are you advancing toward this goal?

We plan to invest over USD300 million until 2023 and to reach over 500 service stations in direct operation. Real estate is important because, rather than being the biggest company, we want to be the best company for service stations in Mexico. We currently are the first in service, number, and quality. To make our growth organized, we have a specialized team deciding on strategic locations for growth. We may take over the operation of some existing locations previously managed by other brands.

Our target is to close 2020 with a network of around 300 service stations in direct operation; we are currently at 257. We will enter the B2B segment as a wholesaler, because it is a market we want to cater to. To make consumers’ lives even easier, we are launching a training focused on technology and customers for our sales team to enrich clients’ experience. We also want to strengthen our app operation. In the B2B segment, the industry is asking for quality service. We want to provide logistics solutions, and we are increasing our fleet accordingly. We want to provide quality logistics, lower costs for clients, and provide added value in terms of quality and service. Technology will play a key role in achieving this. Petro-7 is a company undergoing a transformation to an integral company, and we need to be reliable in terms of stocking. We want to strengthen the brand by entering the wholesaler market, increasing the capacity of our fleet, and creating loyalty among our clients. We need to work hand in hand with the 7-Eleven brand, investing in innovation and technology. ✖