Automotive • B2B

Thanks to its huge automobile industry filled with experts and trained workers and free trade agreements, Mexico is the target of investment for many global automakers, making the industry the beating heart of the country’s economy.

WE ARE LARGELY RELIANT ON THE AUTOMOTIVE MARKET,

but part of our success comes from our ongoing diversification. We are looking into the metals and mining sector, which are both growing in Mexico. Our goal is to become a supplier of technology. We want to move from products to solutions. We keep focusing on promoting our e-factory concept, which is our vision for Industry 4.0. The biggest advantage of the e-factory is that it is reliable and does not require a completely new investment in infrastructure or a new production facility. Mexico needs to be more efficient, and for us that is a massive opportunity. Our goal is not to replace people with machines but to have more specialized and technical workers and engineers. We need to keep increasing our efforts to increase the knowledge and ability of workers and technology in the industry. The goal for us is to keep growing on the back of our five-year growth trend.

VOLVO HAS BEEN IN MEXICO SINCE 2009.

Everything changed dramatically when we released our new sales platform starting with the XC90. Today, the XC90 represents our oldest platform, even though it is fairly new. We transformed our entire portfolio of products, moving from offering only a safe car to a safe car with greater technological design. Now, we cover practically everything our customers want, which has helped us to transform the company while retaining our core value, which is people. People are the most important part of our brand; everything we do is designed to keep people safe. Along with safety, we provide comfort, technology, power, and the ability to move in a sustainable way. Mexico City is one of the largest urban areas in the world, with heavy traffic and pollution. With its product, Volvo is looking to improve the quality of life of our customers in Mexico. Volvo is one of the brands still growing in what is a difficult industry environment.