EMMA JOHNSON
THE TREND OF AN ERA
EVERYONE knows that fashion goes in cycles. It is as much a fact of life as toast falling butter side down or the queue in Zara being longer than your lunch break.
However there is nothing like the styles from your own youth becoming popular again to make you feel super old.
Having been too young to notice how bad the Eighties fashions really were until it was too late, I guess the Nineties – the decade in which I had my own cash to stock my own wardrobe – is my era.
Compared to the big skirts of the Fifties, the minis of the Sixties or the flares of the Seventies, I had never really regarded the time as having any major fashion standouts.
Over the past few years though, designers (many of whom it is slowly starting to dawn on me are now younger than I am) have become obsessed with the decade. We have seen the return of all sorts of items I remember longing for when I was 16, 17, 18 – slip dresses, crop tops, gold hoop earrings.
Kendall Jenner, Gigi Hadid and co. running around in high waisted jeans teamed with logo sweaters from Calvin Klein and Kenzo makes me feel like I am about ready for a blue rinse.
At the weekend a twentysomething friend of mine told me how, as part of her make-up artist training course, she had to create a ‘period beauty look’ and she was thinking of ‘doing Nineties’.
What was so ‘period’ about Nineties make-up I thought until she drew my attention to a ‘throwback Thursday’ photo I had uploaded to Instagram of me circa 1996, all pencil-thin eye brows, raver bun and far too-dark lip liner.
I imagine Kate Moss must be going through something similar as Calvin Klein creative director Raf Simons revisits her original Calvin Klein Obsession ads to promote the house’s new fragrance, Obsessed.
Taken in 1993 by the model’s then boyfriend Mario Sorrenti, the black and white images of the largely naked teen are some of the most iconic of the period. The new campaign features unseen pics from that shoot and unsurprisingly they look just as amazing today as they did way back when.
I’m certain the same would not be said were I still rocking my Nineties brows now. IN OTHER news, we learned this week a new A-lister ‘lifestyle’ brand is on its way. Hot on the heels of Gwyneth Paltrow’s Goop, comes Preemium from... Lindsay Lohan.
Yes, Lindsay Lohan. For $2.99 a month the former child-star offers us access to “exclusive content” and to tell us all her secrets and breaking news before anyone else. Apparently subscribers can also receive personal diaries, video updates, exclusive personal photos, breaking news, fashion and beauty tutorials, shopping guides, behind the scenes content and much more.
Given that the Mean Girls star famously pleaded ‘no contest’ to stealing a £2,500 gold necklace back in 2011, I think the world needs a ‘shopping guide’ from Li Lo even less than we need advice on steam cleaning our lady bits from Gwynnie.