Amazing money-spinner
RACE SAW THOUSANDS OF VISITORS FLOCK TO THE NORTH
THE Tour of Britain cycle race boosted Northumberland’s economy by almost £4m, an independent report has revealed.
From Kielder to Blyth, an estimated 100,000 people lined the county’s roadsides to catch a glimpse of the world’s best riders, including Mark Cavendish.
Of the visitors who came to watch the race, 31% stayed overnight and spent an average of almost £135 per group.
People who spent the day in the county spent an average of £52 per group and 62% said the race had inspired them to take up cycling or cycle more often.
Northumberland County Council leader Peter Jackson said: “The financial boost to local businesses from the tour was quite remarkable.
“For every pound invested, we saw over 10 times the return in the local economy and it was great to see the event so well supported within the county.
“Not only did our council provide the main financial support to hold this stage of the race in Northumberland but our staff throughout the county did a brilliant job to make sure that the arrangements went so well.”
The race was televised in more than 150 countries and watched by an estimated 12 million people across Europe.
The riders were greeted with huge cheers as they whizzed out of Kielder Dam on September 4, before passing through 28 communities and finished in Blyth.
People transformed their streets and gardens into a sea of red and yellow the colours of the Northumberland flag - by hanging metres of bunting and flags to welcome the riders.
Coun Cath Homer, the council’s cabinet member with responsibility for culture, arts, leisure and tourism, said: “The route showcased some of the most iconic and stunning scenery and landmarks in the county to an international audience.
“It put the county well and truly in the spotlight and I am sure this will inspire more people to visit the county in the future.”
Jackie Sewell, from Tomlinsons Cafe and Bunkhouse in Rothbury, said the race was an outstanding success.
“Rothbury was a shining example of bringing the community together and the streets were packed with excited crowds,” she added.
“A day of events from best dressed bike painting; shop window dressing, face painting and local entertainers and local market stalls provided a real festival feel.”