Howzat for a digital partnership

GRASSROOTS cricket clubs across the North East can benefit from digital skills webinars as part of a new partnership between the England Cricket Board and Google Digital Garage.

Becoming the first sporting body to team up with Google Digital Garage, the ECB is offering recreational cricket clubs the chance to learn about digital marketing and improving their online presence.

Face-to-face sessions in London, Bristol and Leeds were postponed due to the COVID-19 pandemic but the sessions will now be run virtually by Google Digital Garage’s expert trainers.

The three webinars will run weekly on Mondays from June 15, each session live streamed on YouTube and lasting 60 minutes.

Nick Pryde, the ECB’s director of Participation and Growth, said: “We are delighted to still be able to offer hundreds of clubs access to free digital training in partnership with Google Digital Garage.

“We are always looking for innovative ways to support the recreational game, so the ability to run these sessions online will provide a real boost to clubs.

“In these challenging times, clubs will be looking to connect with their members digitally as well as attracting new members for when play resumes across the country.”

Sports Minister Nigel Huddleston said: “Local cricket clubs are so valuable to communities across the country and it is brilliant to see the worlds of sport and technology coming together in this way.

“I urge clubs to take advantage of this opportunity to build their digital skills.”

For more details on the courses, or to enrol, go to the ECB website.