Pandemic to cost clubs in Premier League £1bn
NEXT SEASON LIKELY TO RAISE JUST HALF THE NORMAL REVENUE, CLAIMS DELOITTE
PREMIER League clubs are set for a loss of £1billion in revenue in their 2019-20 accounts due to the coronavirus pandemic, financial services firm Deloitte has predicted.
Deloitte says the top-flight sides will face a permanent loss of £500million made up of rebates to broadcasters and the loss of matchday revenue from the suspension of competition.
A further £500m missing off the 2019-20 balance sheets will be deferred and recouped in 2020-21 if the competition is able to complete this season and next.
Clubs are forecast to earn around half of what they normally would in matchday revenue in the 2020-21 season, that estimate of £350m set to be lost if supporters cannot return to stadiums at any stage in the season.
The grim picture comes against the backdrop of clubs posting record revenues for 2018-19, the Premier League combined revenues topping £5billion for the first time.
Dan Jones, head of Deloitte’s sports business group, anticipates around two-thirds of the £500m loss will be rebates to broadcasters, the remaining third related to matchday revenue.
He said: “We expect the ongoing COVID-19 pandemic to cause significant revenue reduction and operating losses across European football in the current season’s financial results.
“Clubs are having to weather multiple financial impacts, including rebates or deferrals of commercial and broadcast incomes, as well as the loss of matchday income and other event-related revenue. “Football returning – in a safe and sensible way – is important in limiting the financial impact the pandemic has had.”
Jones said clubs could expect to receive half – at best – of what they would normally gain from matchday revenue in 2020-21.
He added: “Exactly how that half comes to pass is open to a lot of speculation by a lot of people at the moment but it is an estimate of where we think we might get to.
“That assumes some form of phased opening over time but hopefully by the end of next season being back to having full stadia again.
“For 2018-19 for the full year we had £680m of Premier League matchday revenue. For 20-21 we have assumed £350m.
“So if you allow for a bit of inflation you would be thinking £700m or thereabouts would have been the right number.”
Deloitte found Europe’s ‘big five’ leagues – England’s Premier League, French Ligue 1, the German Bundesliga, Italy’s Serie A and Spain’s LaLiga – generated a record £15bn revenue in 2018-19, a nine per cent increase on the previous year.
The EFL – in all divisions – posted record revenues in 2018-19 although Championship clubs’ pursuit of the fortunes on offer in the Premier League saw them record a wage-toturnover ratio of 107 per cent.
Football returning in a safe way is important in limiting the financial impact of the pandemic
Deloitte’s Dan Jones