The Chronicle

Call is sounded on behalf of our events industry

CANCELLED FUNCTIONS HAVE COST REGION £6M – CAMPAIGN

- By GRAEME WHITFIELD Business editor graeme.whitfield@ncjmedia.co.uk

A CAMPAIGN has been launched to highlight the crisis in the events industry, which provides more than 4,000 jobs in Newcastle and brings millions to the regional economy.

The #wecreateex­periences campaign says that £149m is generated by the events industry in the region, but £6m has been lost through the cancellati­on of events which would have brought more than 6,000 delegates to the region.

It’s hoped that business conference­s and other events will be allowed to resume in

2021, and the campaign is highlighti­ng research which found that 96% of business leaders said that events added value to their firms.

The campaigner­s also found that among people working in the events sector, 83% had struggled with stress or anxiety and 57% had experience­d feelings of loss or failure.

And among event organisers or companies working within the sector, 71% of companies had seen a major drop in turnover and almost a quarter had been forced into major job cuts.

Simon Hughes, co-founder of the #wecreateex­periences campaign, said: “The events industry is ready to get back to work and to play its part in rebooting the economy. We are known internatio­nally for our worldleadi­ng safety standards so we can be trusted to stage safe events that will help businesses grow and showcase their work, help charities to generate much-needed revenue and allow all of us to experience the pleasure of the real, rather than the virtual world. “Our industry provides employment across the UK, creating opportunit­ies for young people, generates £165bn in trade and touches millions of lives through business events and exhibition­s, festivals, weddings and community and charity events. Business world, we know you have missed us and we are ready to welcome you back in 2021.”

The Chronicle’s Save Our Scene campaign is highlighti­ng the cost to the North East’s hospitalit­y and cultural sector caused by the various local and national lockdowns.

The events industry is ready to get back to work and play its part in rebooting the economy Simon Hughes, #wecreateex­periences

 ??  ?? The Thinking Digital conference at Sage Gateshead
The Thinking Digital conference at Sage Gateshead

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