Women back Boots

BOOTS has replaced Marks & Spencer at the top of a ranking of brands among women.

The pharmacy chain climbed from third place in last year’s YouGov BrandIndex’s Women’s Rankings.

Boots’ results come despite the company sparking controversy when saying it would not lower the price of its generic brand of emergency hormonal contraception as it did not want to be accused of “incentivising inappropriate use” – a decision it later reversed.