Only one winner in gambling industry

Watch almost any live sporting event on television and you will be bombarded by advertisements for gambling companies. Many point out multiple bets can be laid in a matter of mere seconds, with every imaginable facet of the encounter covered.

For millions of consumers, the adverts likely wash over them – the offers they make can seem bewildering to those not acquainted with the finer nuances of gambling.

For some, however, the lure is too great to resist.

But is enough being done to protect potentially vulnerable consumers?

The Gambling Commission is clearly concerned that some companies are not taking their social responsibilities seriously, resulting in a £6.2 million fine for William Hill.

Bookmakers stand accused of accepting bets, often of astronomic proportions, without any background checks.

The issue was brought sharply into focus recently when IT fraudster Mark Conway stole more than £1 million from the public purse in a desperate bid to fund his online gambling habit.

Action to address unscrupulous practices within the industry is welcome, but punters also need to take some responsibility, ensuring they are well aware of the risks and do not bet more than they can afford to lose.

Meanwhile, it is perhaps worth remembering the classic maxim – the house always wins.