The Courier & Advertiser (Angus and Dundee)

Funding for kingdom food and drink firms to participat­e in show

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Funding is available for Fife food and drink businesses to take part in Scotland’s Speciality Food Show.

The event has previously proved successful for kingdom firms finding new markets.

It is being delivered online all year.

Registered buyers can request informatio­n on products, access virtual showrooms, bookmark favourite products and make appointmen­ts with exhibitors.

Fife Council Economic D e v e l o p m e n t ’s trade developmen­t programme is offering 50% of the online exhibition costs.

Ann Camus, enterprise and bus iness developmen­t manager at Fife Council, said: “Scotland’s Speciality Food Show has a proven track record of creating opportunit­ies in new and existing markets for Fifebased food and drink businesses.

“The feedback we’ve had in recent years has been positive, with businesses reporting the establishm­ent of viable contacts as well as securing contracts.

“Wi t h it running online over the course of 2021, that will create more opportunit­ies for local food and drink businesses.”

Feragaia,

Scotland’s first distilled alcohol-free spirit, exhibited at last year’s show where it met a buyer from Harrods.

The fast-growing firm subsequent­ly signed a supply deal with the prestigiou­s department store.

Feragaia co- founder Bill Garnock said: “In addition to meeting a representa­tive from Harrods we were also able to form other supply opportunit­ies, meeting high- calibre food and drink buyers from across the UK , which h av e resulted in sales over the last year.

“We’ ve had a 250% growth in our monthly sales since January last year.

“We’re still reaping the benefits of exhibiting at Scotland’s Speciality Food Show, as we continue to network and develop some of those initial contacts.

“We will be exhibiting again this year – online over the course of the year – as we seek to grow the domestic side of our business, as well as develop export opportunit­ies.”

Fife- based food and drink businesses keen to exhibit virtually at Scotland’s Speciality Food Show 2021 are requested to contact Investfife at fifemeansb­usiness@ fife. gov. uk to discuss support available.

 ??  ?? Bill Garnock of Feragaia which exhibited last year.
Bill Garnock of Feragaia which exhibited last year.

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