The Courier & Advertiser (Angus and Dundee)
Acting lessons taken online
The Acting Lab in Dundee is run by acting and public speaking coach Elaine Newton. The service has successfully moved online during the Covid-19 pandemic.
Q.
How and why did you start in business?
A. I had been working abroad for a good few years and ended up teaching acting. I also took those skills into other areas of life and worked with business people on speaking with confidence. When I came back to Dundee there wasn’t any studio or acting centre where I could find teaching work so I set up my own company in 2015.
Q.
How did you get to where you are today?
A. I trained first in business administration and I worked in that area for a while at the Council of Europe in Strasbourg and at the Organisation for Economic Cooperation and Development in Paris.
I did Esol teacher training and taught in Salamanca, Madrid and London. I realised, eventually, that my passion was acting. I came to it relatively late, in my 30s.
I then auditioned and won a place at the prestigious Royal Conservatoire of Scotland in Glasgow. It was the most amazing experience.
Q.
Who has helped you along the way?
A. A lot of it has come from my own drive but I’ve had great support from Dundee and Angus Chamber of Commerce, Women’s Business Station and Elevator.
Also every student and coaching client I have ever worked with has taught me something.
Q.
How has coronavirus impacted the business?
A. It’s been very difficult. Straight away in the spring I had to cancel courses that were set to go ahead. Gradually I adapted all my ways of working. By summer I was operating completely online, teaching and coaching one-to-one sessions via Zoom. At the beginning
I wasn’t sure how it would work as so much of what I do is about connecting and being “in the room” but this term’s classes and coaching online have been a revelation – really inspiring and exciting.
Q.
What was your biggest mistake?
A. I don’t really think in these terms. I’m sure I make mistakes in business all the time.
But seeing people transform and their confidence soar as a result of my work is the most important thing for me.
Q.
What is your greatest achievement to date?
A. Keeping my business going during 2020 and keeping myself positive during this time.
It’s really not been a great time for people running a business on their own.
Q.
What do you hope to achieve in the future?
A. I’d love The Acting Lab courses and coaching to continue but I’d like to teach elsewhere now and then as well. I had some teaching work in the south of France set for summer 2020 but of course that didn’t happen for obvious reasons. It’s always good to try new environments.
Q.
What is the hardest thing about running your own business?
A. Having to do everything yourself! I love the teaching but I’m not so keen on dealing with financial matters or marketing – it’s never-ending.
Q.
Any advice to wannabe entrepreneurs?
A. Yes – get yourself an acting/voice coach. Actors are some of the best communicators in the world. An acting coach like me can help you work on confidence, charisma, presence, timing, posture, voice, impact and influence.