The Courier & Advertiser (Fife Edition)
New tie-up for merchants of venison
Dundee venison and meats supplier Highland Game has agreed a major new supply deal with food service supplier Brakes Scotland.
The Dryburgh Industrial Estatebased company said it was entering the new venison season in confident mood after Brakes took four new fresh, wild venison lines.
September marks the start of the game season in Scotland and Highland Game said it had been busy preparing its factory and butchers ahead of a start this month to the Brakes contract.
Highland Game managing director Christian Nissen said: “We are delighted that Brakes, as one of the country’s leading distributors to the restaurant/ catering and food service industry, will now offer a key selection of our Scottish wild venison range to their customer base in Scotland.
“It’s been very interesting and encouraging to work alongside the Brakes team to develop the right cuts and specifications for their market and we are excitedly looking forward to the launch.”
At the time of Highland Game’s launch in 1997, 95% of Scottish venison was exported abroad, mainly to France and Germany.
The UK market has since matured considerably and Highland Game has tripled in size after securing a number of working partnerships with multiple retailers.
Highland Game also works closely with supply partners including the Forestry Commission, estate owners, factors, game keepers and recreational stalkers in order to achieve a consistently quality venison product.
John McLintock, operations director for Brakes Scotland, said he was delighted to have agreed a new supply deal with Highland Game.
“Venison has become a popular red meat on menus throughout the country and it made sense for Brakes to have a genuine Scottish wild venison offering,” Mr McLintock said.
“We were particularly amazed by the level of care that goes into preparing the venison, from the vets inspection right through to the in-house team of expert butchers.
“And it goes without saying, the venison tastes beautiful.”