OMG! Woman offended by store’s ad campaign

Christian vows to boycott Poundland over ‘revolting’ signs

A committed Christian has dubbed a store’s ‘OMG’ advertising campaign as “revolting”.

Lizette Franklin was “absolutely disgusted and appalled” when she headed into the Dunfermline branch of discount chain Poundland to find it covered in OMG – most commonly standing for ‘Oh My God’ – stickers and posters.

Now the South African, who has made her family home in Kinross, said she will boycott what is still one of her favourite shops until the offending campaign ends.

Mrs Franklin, who bore no ill feeling towards Poundland, estimated she has spent a minimum of £100 every month for the last three years at the branch in Dunfermline’s Kingsgate Centre.

“I am an absolute fan of the store,” she said.

But when she arrived to do her monthly shop, she said all she saw around her, in big bold capitals, were the letters OMG.

As a baptised Christian she said: “I believe that there is a vast majority of religions and we should respect all of them even if we don’t always agree with them. But when I saw this I was really in shock.

“It is as if the name of the Lord was being used in vain to promote prices and this is revolting, to say the least.”

“This is disrespectful to us as Christians and should be removed at once,” she said.

However, the retail giant stressed the campaign was in fact an acronym for ‘Oh My Goodness’.

A spokesperson for Poundland said: “We’re sorry Mrs Franklin’s got in touch. We can assure her we have no intention to cause any upset with our ‘Oh My Goodness’ signage.

“While we know ‘OMG’ is in common use — especially online — and people differ on what it stands for, our overall intention is to surprise and delight customers with the amazing value we offer.”

Picture: Steven Brown. The ‘OMG’ stickers on products at the Poundland store.

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