The Courier & Advertiser (Fife Edition)
Ferry art studio has designs on royal customer
Saudi prince commissions Broughty firm to help him sell artworks
An award-winning Broughty Ferry design studio was commissioned to produce a unique range of art and catalogue drawings for a Saudi royal.
HRH Prince Khaled Al Faisal also asked Avian to design a website to promote his personal artworks.
Prince Khaled, who is also the Governor of Mecca – the most sacred location of the Islamic faith – commissioned the firm after recalling work he had seen more than two decades ago.
Avian won an international design competition 20 years ago, to design and create all the branding marketing and advertising collateral for a then-new mixed-use property development project in the Saudi capital Riyadh.
Prince Khaled also asked Avian to assist with the retailing of fine art prints and organise two art exhibitions and two gala dinners to sell the artworks – all within a six-month period.
Scott McCallum, managing director of Avian, said: “Prince Khaled is now a keen artist and painter and had recently been finalising a collection of fine art paintings.
“His ambition was to donate the paintings to The Alfaisal University, to stage exhibitions of these works and ultimately sell a number of paintings to raise cash for the university.”
A gala dinner was held in Riyadh last month, culminating in the sale of seven of the prince’s paintings, funds from which went to the Alfaisal University.