Previous winners show benefits to be gained

The team behind Hull’s successful 2017 City of Culture bid described the Turner Prize as a “honeypot” for the area.

The award is given out biennially and was hosted by Glasgow in 2015.

Hull 2017 chief executive Martin Green said the ceremony and corresponding exhibition would help boost Hull’s image in the art world.

Speaking after the Turner Prize was confirmed for the city, he said: “You can only see it if you come to Hull and that’s what’s great about these major events. They act as a honeypot.

“All those people who come will spend money here and stay, drink and shop here. So this is great world-class culture being used as a regenerative and economic boost to the city.”

Last year, Radio One’s Big Weekend rolled into Powderham Castle near Exeter.

It brought about 50,000 young music fans to the area and an estimated boost of more than £1 million to the local economy.

Sarah Stride from Visit South Devon said that the roadshow – which featured Craig David and Ellie Goulding – placed the region firmly on the map “for the many thousands of people that had not yet had the chance to experience the great beauty and attractions of the local area.”

She said local tourism chiefs worked with businesses to help promote what the region had to offer in the months leading up to the show.

The Big Weekend would bring thousands of music fans to Perthshire.