Traditional cards still loved at Christmas time

Almost four-fifths of people would prefer a printed greeting to an e-card

Research has revealed that traditional Christmas cards are still our favourite way of sending festive wishes – even among younger generations.

Nearly 80% of respondents to a Royal Mail survey said they would rather receive a printed Christmas card over an e-card.

Despite widespread use of technology and social media, only 1.7% of people said that a message over WhatsApp would be the most meaningful way of receiving Christmas wishes.

The research also showed that Christmas cards are an important part of the festive atmosphere – more than three-quarters of respondents agreed that cards help spread festive cheer and goodwill, and almost 70% use them as Christmas decorations around the house.

Despite the ever increasing popularity of social media among younger people, 18-to-24-year-olds are actually most likely to prefer a physical Christmas card to an e-card.

This age group are also the most likely to make their own cards, with 34% saying this is something they do around Christmas time, compared to the overall average of 18%.

Royal Mail spokesperson David Gold described cards as the “true spirit” of Christmas.

“Nothing matches the feeling of receiving a personalised Christmas card that can be displayed proudly in your home,” he said.

“We all look forward to a heartfelt greeting, news from someone living far away or simply knowing you are in a loved one’s thoughts.”

Christmas card sales are still buoyant – more than 1.13 billion Christmas cards are bought in the UK each year.

We all look forward to a heartfelt greeting. DAVID GOLD ROYAL MAIL