Mixed re­ac­tion to re­duced sugar ver­sion of Irn-Bru

The Courier & Advertiser (Fife Edition) - - NEWS -

Irn-Bru fans have de­scribed the new re­duced sugar ver­sion as both “hor­ri­ble” and “not bad” as they sam­pled the drink for the first time.

Scot­land’s so-called other na­tional drink is be­ing made with less than 50% of its usual sugar con­tent from this month.

The new recipe has cut the sugar con­tent per can from 8.5 tea­spoons to four, re­duc­ing calo­rie con­tent from just un­der 140 to 65 calo­ries.

Mak­ers AG Barr have been grap­pling with a shift in con­sumer tastes to­wards low-sugar drinks and have been pre­par­ing for the im­ple­men­ta­tion of a sugar tax.

The Govern­ment levy will be in­tro­duced in April.

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