Campaign aims to promote hidden gems of central Fife

A new tourism campaign in Fife hopes to promote visitor attractions in the centre of the kingdom.

Heartlands of Fife looks to showcase ancient sites, facilities and natural heritage in Kirkcaldy, Glenrothes and Levenmouth, which often sit in the shadow of the East Neuk and St Andrews.

The campaign aims to involve local businesses and venues as well as local people to help grow the economy.

Councillor Alistair Cameron said that tourism is currently an untapped source for the area.

He said: “Local hotels all seemed to be promoting St Andrews or Edinburgh, there was nothing for central.

“So we came together to create this – something tangible that could be handed out to visitors to really showcase what the local area has to offer.”

A total of 5,000 brochures have already been distributed to venues, attractions, hotels and local businesses, and the response has been described as very positive.

Councillor Ian Cameron hopes promoting tourism will boost the local economy.

He said: “Everywhere seemed to be promoting things around us, but locally we weren’t utilising our assets.

“While promoting Fife will give a strong sense of place to locals, it would help grow a strong local economy too.”

Heartlands of Fife

Local Tourist Association put together the brochure. It was produced by Fife Council and printed in Glenrothes.

Ian Cameron added: “It’s a great step forward but there is much more to be done by working together to link our attractions, create more added value, more capacity and more jobs.”