The Courier & Advertiser (Fife Edition)
Consumers ‘stuck in a rut’ at dinner time
A promotional campaign is being launched to help consumers introduce more variety to their diets.
Research by YouGov has shown that more than three quarters (81%) of Scots repeat the same meals for dinner week in, week out and half the nation consider themselves “stuck in a rut” when it comes to dinner.
The majority (56%) of those questioned said they always have the same meals for dinner and put it down to not knowing what to cook.
The average consumption of lamb in Scotland is only half of the UK as a whole.
The research showed more than a third (38%) of Scottish adults never eat lamb for dinner midweek, but chef Gary Maclean has stepped in to support a nine-week campaign to encourage people across the country to enjoy Scotch Lamb.
He said: “We’re lucky enough as a nation to have access to such high quality, fresh ingredients, and it’s time we stepped up and introduced them to our mealtimes on a regular basis.
“While lamb may have historically been considered a Sunday dinner staple, it’s an incredibly versatile meat that’s nutritious and really simple to prepare for the whole family.
“I’m a strong advocate of dishes that inspire people to get out of mealtime ruts by introducing new ideas, techniques and flavours that can be mastered incredibly quickly, whatever the skill level.”