Google Digital Garage stops off in city

Businesses will have the chance to upgrade their IT skills for free when the Google Digital Garage rolls into town tomorrow.

Held in association with Business Gateway, the online giant will spend the morning providing face-to-face digital skills training at Scottish Enterprise’s base at Greenmarket, Dundee.

Three themed sessions will be held during the event, including an introduction for small businesses on how they can use digital marketing channels to build a business strategy.

The Google Digital Garage team will also look at how firms can align a social media strategy to their business goals and how companies can harness the power of Google Analytics to identify customer trends.

The session will include insights on website usage and customer preferences when interacting with a company through digital means. Over the past two years, more than 200,000 people have taken part in the Google sessions.

“The Google Digital Garage visiting Dundee is a great opportunity for residents to gain new skills and knowledge,” Nicki Mearns of Business Gateway Dundee said.

“We all know how important digital technologies are to businesses and keeping up to date with the latest trends is crucial.

“This event is a fantastic opportunity for local businesses to see how they can reach more customers and increase their business potential.”

Ronan Harris, Google UK & Ireland managing director, said: “In the digital age, a basic understanding of how the online world works is useful and when it comes to business, it’s essential.

“We are delighted to bring the Google Digital Garage to Dundee and ensure everyone has access to free digital skills workshops and one to one coaching,” he said.

“We hope you’ll pop in and get the skills you need to become more confident online, grow your career or business and maybe even launch the next big idea.”

The Google Digital Garage visit will offer businesses and the public expert insight into the digital world.