The Courier & Advertiser (Fife Edition)
Why rugby has stolen a march on football
My usual rule is that there’s more than enough discussion on football in this and other media outlets without my ever being required to add to it. However, I was attracted by a comment from a rugby-hating, football-covering friend of mine this week.
He was troubled by the 11th successive 67,200 sell-out of BT Murrayfield for last weekend’s final Autumn Test against Argentina. That’s every game for two full calendar years.
Meanwhile, over at Hampden, still your other national stadium, the only sell-out for international football over the last two years was – unsurprisingly – the England World Cup qualifier.
A mere 21,281 turned up for the Nations’ League match against Israel on a Tuesday night last week, and a direct comparison of the last 11 games at Hampden involving Scotland shows an average just a touch under 27,000.
Which means, of course, that 40,000 more people on average over the last two years have gone to Murrayfield than to Hampden for Scotland games.
I don’t pretend to be a football expert. The last game I attended in a working capacity was immediately after Dundee FC went into administration for the first time in 2003, a League Cup tie at Dens Park against Hearts. Bobby Linn scored the only goal, so you know I was actually paying attention.
But clearly I shouldn’t make even educated guesses why international football gets smallish crowds. I think I do have an idea why international rugby does well, and it’s perhaps not what you’d think.
The short and popular answer is: the Scotland rugby team are quite good right now.
They’ve lost just two of those 11 sellout games. They play in an attractive, open style, scoring tries, some of them quite spectacular ones.
It certainly doesn’t hinder them, but these sell-outs are a new phenomenon. Scotland played Argentina in 1999 in front of a crowd of less than 12,000, and it was the first game after Scotland won the last Five Nations playing champagne rugby of the highest order.
To me there are two main reasons why modern international rugby does so well at the ticket office.
Clearly rugby has a different culture to football. Internationals are sacrosanct and unanimously the most important element in the sport. There are no friendlies; every game is supposed to mean something...even that extra game against Wales this November.
Thus, every rugby international has an attraction as an occasion in itself that, I suspect, some football inter-nationals don’t seem to have.
In addition, they’re decently scheduled and kick-off times help; Scotland rugby games are never on weekdays, and we never kick-off later than 6.30pm.
All this helps Scotland rugby get a whole lot of “occasion fans”, those not overly committed to the game but loving the day out – and it is a good day out – supporting a national team.
There are times at the modern Murrayfield when it’s abundantly clear the crowd aren’t totally a rugby audience. Such as when someone in the North Stand (it’s usually that one, for some reason) tries to jump-start a Mexican Wave when the score is 9-9, and those of us more committed frown and murmur contemptuously under their breath “watch the damned game”.
Well over half, maybe as much as
“These sellouts are a new phenomenon. Scotland met Argentina in 1999 in front of a crowd of less than 12,000
three-quarters of the Murrayfield crowd don’t go to any other kind of rugby. I imagine the proportion of fans at Hampden who don’t go to football games other than Scotland doesn’t even approach that much.
Murrayfield does put on a show. The stadium environs are packed with things to do, eat and drink. There are fireworks and flamethrowers and perhaps some people actually might quite enjoy the Red Hot Chili Pipers.
It’s also marketed really well. Scottish Rugby saturate social media – all sorts – and the advertising budget is sizeable. There are also plenty of good ticket deals available way in advance.
The second, and more recent reason for Scottish rugby’s big crowds I think I saw clearly last Friday trying to get into the stadium. My access was blocked by two lorries carrying multitudes of portable toilets.
At the South Africa game the previous week, it seems female fans had reached breaking point with the stadium’s inadequate loo facilities. There was an impromptu invasion of the men’s toilet cubicles and a veritable tsunami of complaints on Twitter the following week.
Scottish Rugby’s response, keen not to alienate this important element of their audience, was to bring in scores of portables.
Murrayfield internationals now get big numbers of female fans, more than any major sporting event I’ve witnessed with the exception of Wimbledon.
Clearly it won’t account for 40,000 and it’s still nowhere near 50-50, but I’d be stunned if Hampden sees as many women as Murrayfield does.
Why do they come in such numbers? It’s a safe, female-friendly atmosphere.
I can’t say for sure that Hampden isn’t. But the queues at the ladies and the lorries with the loos suggest that rugby has stolen a march on football here.