The Courier & Advertiser (Fife Edition)

Charities come under fire for meat-free campaigns–

Union hits out at cancer groups for their meat-free promotions

- JIM MILLAR Macmillan Cancer Support is no longer promoting the Meat Free March campaign which urged people to avoid thinking about burgers. Picture: Shuttersto­ck. jimillar@thecourier.co.uk

The president of NFU Scotland (NFUS) has stepped in after farmers reacted angrily and threatened to withhold donations to two national cancer charities who are encouragin­g its supporters to give up meat for a month.

One of the charities has already announced it is no longer promoting their campaign.

Cancer Research UK is urging people to take the Veg Pledge and go vegetarian or vegan for a month.

Meanwhile, Macmillan Cancer Support launched a Meat Free March campaign where participan­ts are encouraged to “stay strong” and “try not to think about burgers”.

Those taking part are asked to sign up for a fundraisin­g pack and JustGiving page to attract sponsorshi­p.

However, the campaigns have attracted an angry backlash from the farming community, with some threatenin­g to withhold donations.

NFUS has said it is “regrettabl­e” the charities, which provide such a valuable service and are supported greatly by the agricultur­al community, appear to have been caught up in the recent ill-informed debate on livestock production, diet and climate change.

Union president Andrew McCornick said: “It’s important that the facts around the role of meat, dairy and eggs in a healthy diet and Scottish farming’s green credential­s are fairly represente­d

“Meat Free March has had fewer registrati­ons than we’d hoped for. HEATHER PEARL

and these charities have a responsibi­lity to do that.”

Both charities have said their campaigns are short-term with the aim of raising money to fund their work.

Heather Pearl from Macmillan Cancer Support said the programme was “not aimed at encouragin­g people to go meat free forever.”

She said: “Meat Free March has had fewer registrati­ons than we’d hoped for and we’re no longer promoting it.”

Sarah Pickersgil­l, head of marketing services at Cancer Research UK, said: “For anyone that decides to take part, our focus is encouragin­g them to get sponsorshi­p and raise money for lifesaving research.”

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