Polestar Precept showcasing company’s design direction

This sharply styled concept car is the Polestar Precept, designed to show off the firm’s future design direction, as well as its commitment to using more sustainable materials.

The Swedish premium car manufacturer, which is closely tied to Volvo, says this concept “sets the tone” for future Polestar vehicles.

One of the key talking points is its use of sustainable materials. For example, the plant-based composites used for interior panels and the seatbacks save up to 50% in weight and produce 80% less plastic waste than conventional materials.

Meanwhile, the seat surfaces are 3D-knitted from recycled plastic bottles, the seat bolsters and headrests are made from recycled cork vinyl, and the carpets come from reclaimed fishing nets.

It also features Polestar’s nextgeneration infotainment system, which is powered by Android. The “humanmachine interface” (HMI) system is operated through a portrait-oriented central touch screen and a 12.5-in driver display – the latter of which houses eye tracking software that can optimise screen displays on the move.

The exterior’s sharp creases and minimalist design put a focus on aerodynamic efficiency, something that’s important to get the most range out of the all-electric powertrain. Meanwhile, keeping the batteries low in the wheelbase contributes to the sleek profile.

Maximilian Missoni, head of design at Polestar, said: “Polestar Precept’s aesthetics are rooted in cutting-edge technology rather than looking back in time at historical, automotive references.

“At Polestar we see technology as an enabler, as a tool to solve our society’s problems and we translated this attitude into a new set of design principles. The combination of sustainable materials and hi-tech smart systems opens a new chapter of avant-garde luxury design and shows where Polestar is heading.”

The all-electric Polestar Precept is said to open “a new chapter of avant-garde luxury design”.