SoilEssentials chats will help charity

SoilEssentials plans to donate money to charity during a week of catch-up calls with customers it would normally see at the Royal Highland Show.

The Angus-based precision farming company is in the process of arranging chats with any customers it would normally meet at the show, which was cancelled due to Covid-19 restrictions.

It has pledged to donate £1 from every call made to rural charity RSABI as part of its #KeepTalking campaign.

The campaign, which was launched last month, encourages farmers and others involved in agriculture to pick up the phone or chat online to one another.

“We love to talk, but with so many of this year’s agriculture shows cancelled it makes it difficult not only to see everyone this year, but to speak to them as well,” said SoilEssentials marketing manager Seonaid Ross.

“So, this is our alternative. An opportunity to still have the chats we enjoy normally on our stand at the

Royal Highland Show, but instead we’ll do it by giving people a call.”

She said the company had chosen to hold its catch-up week, which runs from June 15-19, to coincide with when the Highland Show was scheduled to take place and a national #KeepTalking day on June 18 as part of RSABI’s campaign.

“Many people rely on agricultural shows to catch up with friends and acquaintances, so it’s important that those conversations and relationships are still happening, even if not in real life for the time being,” added Ms Ross.