The Courier & Advertiser (Fife Edition)

1,200 jobs at risk over Asda bakery shake-up

- ROB MCLAREN, BUSINESS EDITOR

Asda’s plans to stop baking from scratch in stores has put Tayside and Fife jobs at risk. The supermarke­t giant is consulting with more than 1,000 staff over plans to overhaul its in-store bakeries.

The company said the move has been sparked by changing tastes among shoppers and it was treating redundancy as “the last option”.

The move has been criticised by the GMB union, who said it was bad for consumers and employees alike.

As many as 1,200 staff work at the in-store bakeries across 341 Asda branches.

Asda said customers are increasing­ly looking for speciality breads, wraps, bagels and pancakes ahead of traditiona­l loaves.

The shift will see a centralise­d bakery delivering a larger range of pre-baked goods to supermarke­ts each day, replacing the current model where the goods are baked from scratch on site.

Asda chief merchandis­ing officer Derek Lawlor said: “The current in-store bakery model has restricted our ability to respond to changing customer demands and offer them the speciality products and freshly baked goods they want to buy throughout the day.

“The changes we are proposing will deliver a much better and more consistent bakery offering for customers across all our stores.

“We know these proposed changes will be unsettling for colleagues and our priority is to support

them process.”

But GMB national officer Roger Jenkins called for the supermarke­t to reverse its decision.

He said: “Asda’s plans to scrap baking their products from scratch on site and replace them with partbaked products from mass

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producers is not the consumer.

“Over 1,000 skilled bakers are now at risk of losing their jobs.

“GMB calls on Asda to retain these valuable skilled employees and continue to offer the customer truly fresh produce.” good for

Asda’s move follows a similar decision by Tesco, taken last year, which put up to 1,800 jobs at risk.

Tesco said it would do less baking in-stores, citing a similar shift away from traditiona­l loaves and bread.

Asda is conducting another review of back office workers which could also put thousands of jobs at risk.

The firm was sold by US giant Walmart for £6.8 billion in December last year to Mohsin and Zuber Issa.

However, the decision to slash the bakeries was taken independen­tly of the Issa brothers.

The Competitio­n and Markets Authority has ordered them to not exercise influence over Asda until it can assess the deal.

 ??  ?? RETAIL REFORM: Supermarke­t giant Asda said it plans to stop baking from scratch in its stores citing changing tastes among its customers.
RETAIL REFORM: Supermarke­t giant Asda said it plans to stop baking from scratch in its stores citing changing tastes among its customers.
 ??  ?? Jobs across Tayside and Fife are under threat.
Jobs across Tayside and Fife are under threat.

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